Geopolitical tension and a global decline in living standards means business leaders face a catalogue of difficult decisions. This is the backdrop of the third edition of Kekst CNC’s FTSE100 CEO LinkedIn Tracker, which analyses 1,076 posts published by FTSE100 CEOs during 2022. This is further substantiated by additionally reviewing thousands of posts by CEOs across U.S, Germany, and Sweden...
Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...
Whilst mingling at a summer soiree spoilt by artisan delicatessen and golden fizz, a bout of imposter syndrome kicked in. Why was I, as a mid-year Batchelor degree student, invited to the launch of a luxury wedding venue? This was around 2010 and the answer may have been my Klout score. In the earlier days of what’s commonly referred to as web 2.0, a business called Klout claimed you could be...
The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...
Elon Musk is driven to improve the world, focusing his investments on such areas as sustainable energy, the internet, and making like multi-planetary. So where does buying Twitter fit into his plan? For someone who plans to send people to Mars as early as 2024, becoming a ‘new media’ mogul seems an odd choice. And for that decision to focus on the value of free speech by saying, “Twitter is the...
Whether it’s managing your reputation or selling products, on the internet all organisations play to algorithms. A set of online instructions that governs whether your content will be seen. As regulatory pressures bring about change for social networks, you may need to work harder to have the same impact. “Where are you? Are you safe?” The tone of panic in my wife’s iMessage was unmistakable –...
In the time it’s taken you to read this sentence over 40,000 Google Searches have taken place. By the end of this sentence eight new people will have joined Facebook, adding to their colossal 1.86 billion monthly active users. To put that in perspective, Facebook is bigger than the populations of China, India, and the US. If I’ve still got your attention (because most people online have less than...
A dangerous thought has been running through my mind recently; is it time to quit blogging? It’s not through lack of ideas, but fun. If you have never run a blog before then let me tell you this, it’s bloody difficult. A burden of time and mental resource, a commitment that must become habitual otherwise a blog will quickly fall into disrepair. When I began blogging 10 years ago the social media...
Almost no one attended Mark Zuckerberg’s 2005 lecture at Harvard University. Facebook was one year into its growth, having expanded into 2,000 schools and generating 400 million page views per day. How times have changed. The social network’s school-by-school outreach approach quickly proved to be a successful business strategy that eventually invited public registration in 2006 (here’s a...