Authored by Michael White, a co-leader of Kekst CNC’s (part of Publicis Groupe) digital reputation management services.
A 14-year-old has been accused by his school of cheating in an exam by using ChatGPT. This is just one of the everyday harms Artificial Intelligence (AI) is presenting, and we’re not even talking about killer robots yet. Next week the UK Government is making a bold play to join the regulatory and geopolitical discussions related to AI technologies. The AI Safety Summit at the historic Bletchley...
For over the last year, I’ve been closely monitoring the impact of misinformation and disinformation on the world’s largest companies – specifically the FTSE 100. It’s led to some staggering results. 95% of FTSE 100 listed companies were mentioned in the past six months by online publications assessed to spread mis- and disinformation. Assessing the publications to understand which ‘should be...
The 27th Conference of the Parties (COP27) was dominated by disinformation that sought to undermine the conference’s goals and the businesses involved. With COP28 taking place in the United Arab Emirates from 30th November 2023, disinformation will inevitably climb once again. Last year, Kekst CNC Intelligence evidenced that 6% of the Twitter profiles mentioning COP27 were suspected bots...
The rapid acceleration of generative AI has democratized access to technologies that will transform entire industries. When it comes to the spread of mis- and disinformation the harm could be significant. For several years, it’s had a tangible business impact that has been well-recorded with an estimation made that disinformation causes share price loses totalling $78bn per year. This year, the...
Meta, the parent company of Facebook, Instagram, and WhatsApp, made a significant announcement on July 6th, 2023—the launch of their new social network, Threads. Backed by Meta, Threads has emerged as a serious contender against Twitter. Although not yet available in EU countries due to regulatory concerns, the platform gained immense traction, with 100 million sign-ups as of today. Threads holds...
Geopolitical tension and a global decline in living standards means business leaders face a catalogue of difficult decisions. This is the backdrop of the third edition of Kekst CNC’s FTSE100 CEO LinkedIn Tracker, which analyses 1,076 posts published by FTSE100 CEOs during 2022. This is further substantiated by additionally reviewing thousands of posts by CEOs across U.S, Germany, and Sweden...
Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...
New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...
Spare a thought for Clifford Stoll, the American astronomer who wrote a column in 1995 titled, ‘The Internet? Bah!’. A derisive opinion piece about the role of computers and the internet: “Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices...