Authored by Michael White, a co-leader of Kekst CNC’s (part of Publicis Groupe) digital reputation management services.
Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...
New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...
Spare a thought for Clifford Stoll, the American astronomer who wrote a column in 1995 titled, ‘The Internet? Bah!’. A derisive opinion piece about the role of computers and the internet: “Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices...
Whilst mingling at a summer soiree spoilt by artisan delicatessen and golden fizz, a bout of imposter syndrome kicked in. Why was I, as a mid-year Batchelor degree student, invited to the launch of a luxury wedding venue? This was around 2010 and the answer may have been my Klout score. In the earlier days of what’s commonly referred to as web 2.0, a business called Klout claimed you could be...
7 years have already passed since the UN-GA established the 17 Sustainable Development Goals (SDGs). Even before the pandemic, not a single country was on track to meet these goals by 2030 – ironically due to countries battling some of the challenges of climate change like food insecurity – the COVID-19 pandemic too. At this year’s World Economic Forum, the message was clear: “We must now work...
The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...
The LIFE Picture Collection is a photographic archive of 20th century moments. LIFE commissioned more than 10 million photographs between 1936 to 2000. I’m standing in a dedicated LIFE photography gallery surrounded by mankind’s achievements and moments. Except this gallery is only accessible in the metaverse. Specifically, Decentraland that is a “decentralized virtual world” that is built on the...
Elon Musk is driven to improve the world, focusing his investments on such areas as sustainable energy, the internet, and making like multi-planetary. So where does buying Twitter fit into his plan? For someone who plans to send people to Mars as early as 2024, becoming a ‘new media’ mogul seems an odd choice. And for that decision to focus on the value of free speech by saying, “Twitter is the...
Music is a huge part of my life. I consider it a defining part of who I am. Whilst the dream of being in the heaviest metal band IN THE WORLD hasn’t quite materialised, I can be a dedicated fan of the artists I love. Live music is simply everything. You stand unified with a bunch of people that all share something in common – appreciation and admiration of the band playing live. In my case...