Michael White is a strategic communications professional and a digital specialist. He works with corporates and executives to protect and build their online profiles. He is a Director at Kekst CNC, a global strategic communications firm that is part of Publicis Groupe.

Kekst CNC has deep roots in the world’s key corporate and financial centres. Michael works as part of the management team in London and globally. He founded and co-leads Kekst CNC Intelligence; services that use online data, audience research, and globally connected thinking that solves problems for clients.

He has advised some of the world’s largest companies navigating digital risk and building online profiles in a noisy online environment. He has worked with well-known organisations around the world across financial services, technology, healthcare, professional services, and tourism.

Michael was previously an Account Director at Lansons (2015 – 2018), a communications and reputation management consultancy. His clients included BlackRock, The Royal Mint, MoneySuperMarket, the Reputation Institute, and a major financial regulator.

He was a digital specialist at Keene Communications (2013 – 2015), a public affairs consultancy, responsible for developing and implementing digital strategies for clients. These included DuPont, 3M, and Australia Tourism Northern Territory. 

He has been involved in national and regional radio debates about the impact of online communications on businesses and society. He is also an occasional speaker at industry events that have included the Content Marketing Association, the PRCA, Netbase Quid Europe Live!, and Pulsar.

Back in 2018, he was a contributing editor to the book ‘Reputation Management: The future of corporate communications and public relations’. He was also a contributing author to the book ‘PRStack: Modern PR tools & workflow’ (2015). Between 2015 – 2017 Michael was recognized as one of the top UK PR bloggers by Vuelio.

He regularly works in the City of London but lives 22 miles away in Surrey.