CategoryReputation management

How disinformation threatens the success of COP28

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The 27th Conference of the Parties (COP27) was dominated by disinformation that sought to undermine the conference’s goals and the businesses involved. With COP28 taking place in the United Arab Emirates from 30th November 2023, disinformation will inevitably climb once again. Last year, Kekst CNC Intelligence evidenced that 6% of the Twitter profiles mentioning COP27 were suspected bots...

Language traits of disinformation in the age of generative AI

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The rapid acceleration of generative AI has democratized access to technologies that will transform entire industries. When it comes to the spread of mis- and disinformation the harm could be significant. For several years, it’s had a tangible business impact that has been well-recorded with an estimation made that disinformation causes share price loses totalling $78bn per year. This year, the...