The rapid acceleration of generative AI has democratized access to technologies that will transform entire industries. When it comes to the spread of mis- and disinformation the harm could be significant. For several years, it’s had a tangible business impact that has been well-recorded with an estimation made that disinformation causes share price loses totalling $78bn per year. This year, the...
New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...
The third edition of Kekst CNC’s COVID-19 Opinion Tracker research is out. It mirrors the daily polling conducted by governments around the world to inform company decision making. Canvassing the views of 6,000 people across the UK, USA, Germany, France, Sweden, and Japan. This edition marks the third month of tracking public opinion globally. The aim is to understand the current state...
Whether it’s managing your reputation or selling products, on the internet all organisations play to algorithms. A set of online instructions that governs whether your content will be seen. As regulatory pressures bring about change for social networks, you may need to work harder to have the same impact. “Where are you? Are you safe?” The tone of panic in my wife’s iMessage was unmistakable –...
Confidence. In a list of words to describe a consultant, confidence would appear highly. Yet, Public Relations does not always come across as a confident industry. This isn’t a rant. But… The panel discussion that rounded off PR Week’s Breakfast Briefing on ‘Measuring the true value of PR’ this morning, the Head of Communications for Gumtree mentioned that the PR industry can lack the confidence...