For over the last year, I’ve been closely monitoring the impact of misinformation and disinformation on the world’s largest companies – specifically the FTSE 100. It’s led to some staggering results. 95% of FTSE 100 listed companies were mentioned in the past six months by online publications assessed to spread mis- and disinformation. Assessing the publications to understand which ‘should be...
New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...
The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...