TagFTSE100

FTSE 100 companies are targeted with disinformation daily

By Michael White
In Public relations
4 Min Read
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New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...

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How FTSE100 CEOs have communicated on social media during geopolitical crisis

By Michael White
In Social media
3 Min Read
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The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...

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