For over the last year, I’ve been closely monitoring the impact of misinformation and disinformation on the world’s largest companies – specifically the FTSE 100. It’s led to some staggering results. 95% of FTSE 100 listed companies were mentioned in the past six months by online publications assessed to spread mis- and disinformation. Assessing the publications to understand which ‘should be...
The 27th Conference of the Parties (COP27) was dominated by disinformation that sought to undermine the conference’s goals and the businesses involved. With COP28 taking place in the United Arab Emirates from 30th November 2023, disinformation will inevitably climb once again. Last year, Kekst CNC Intelligence evidenced that 6% of the Twitter profiles mentioning COP27 were suspected bots...
The rapid acceleration of generative AI has democratized access to technologies that will transform entire industries. When it comes to the spread of mis- and disinformation the harm could be significant. For several years, it’s had a tangible business impact that has been well-recorded with an estimation made that disinformation causes share price loses totalling $78bn per year. This year, the...
New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...