TagFinancial services

FCA urges Smarter Consumer Comms: harness social media and collaborate

FCA social media

Smart consumer communications cannot heavily rely on information alone; consumers can only gain financial empowerment if financial service companies modernise content offerings. In a consultation paper the Financial Conduct Authority (FCA) urge companies to challenge risk-averse approaches to content creation, so that consumers are able to make better financial decisions. The...

The growing opportunity for financial services on Facebook

Mark Zuckerberg Facebook

Almost no one attended Mark Zuckerberg’s 2005 lecture at Harvard University. Facebook was one year into its growth, having expanded into 2,000 schools and generating 400 million page views per day. How times have changed. The social network’s school-by-school outreach approach quickly proved to be a successful business strategy that eventually invited public registration in 2006 (here’s a...