COP27 on Twitter was a digital town square of bots

COP27 entrance

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...

How Elon Musk Could Solve Twitter’s Challenges

Elon Musk

Elon Musk is driven to improve the world, focusing his investments on such areas as sustainable energy, the internet, and making like multi-planetary. So where does buying Twitter fit into his plan? For someone who plans to send people to Mars as early as 2024, becoming a ‘new media’ mogul seems an odd choice. And for that decision to focus on the value of free speech by saying, “Twitter is the...

New research reveals Twitter location data lacks accuracy

World at night

New research published by the Oxford Internet Institute (OII) reveals how determining the geography and languages of Twitter users is fraught with complications. Which in turn will be negatively affecting the quality of reports produced by marketers, governments, activists and researchers. Of 111,143,814 tweets collected by OII, sample studies were carried out to determine the most effective way...