Geopolitical tension and a global decline in living standards means business leaders face a catalogue of difficult decisions. This is the backdrop of the third edition of Kekst CNC’s FTSE100 CEO LinkedIn Tracker, which analyses 1,076 posts published by FTSE100 CEOs during 2022. This is further substantiated by additionally reviewing thousands of posts by CEOs across U.S, Germany, and Sweden...
The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...