TagBots

COP27 on Twitter was a digital town square of bots

By Michael White
In Social media
3 Min Read
C

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...

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The deception of bots and social status

By Michael White
In Social media
4 Min Read
T

Whilst mingling at a summer soiree spoilt by artisan delicatessen and golden fizz, a bout of imposter syndrome kicked in. Why was I, as a mid-year Batchelor degree student, invited to the launch of a luxury wedding venue? This was around 2010 and the answer may have been my Klout score. In the earlier days of what’s commonly referred to as web 2.0, a business called Klout claimed you could be...

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