TagPR Week

The PR industry needs confidence

PR Week measurement

Confidence. In a list of words to describe a consultant, confidence would appear highly. Yet, Public Relations does not always come across as a confident industry. This isn’t a rant. But… The panel discussion that rounded off PR Week’s Breakfast Briefing on ‘Measuring the true value of PR’ this morning, the Head of Communications for Gumtree mentioned that the PR industry can lack the confidence...