Almost no one attended Mark Zuckerberg’s 2005 lecture at Harvard University. Facebook was one year into its growth, having expanded into 2,000 schools and generating 400 million page views per day. How times have changed. The social network’s school-by-school outreach approach quickly proved to be a successful business strategy that eventually invited public registration in 2006 (here’s a...
New research published by the Oxford Internet Institute (OII) reveals how determining the geography and languages of Twitter users is fraught with complications. Which in turn will be negatively affecting the quality of reports produced by marketers, governments, activists and researchers. Of 111,143,814 tweets collected by OII, sample studies were carried out to determine the most effective way...