TagReputation

Bots and unreliable websites spread COP28 misinformation

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Man reading newspaper with burning city backdrop

We’ve all seen the headlines around COP28, but what was going on behind the scenes? It was a troubling trend of misinformation, mistrust, and polarization. 2.2 million posts on X were published during the conference – the same as COP27 which is surprising given this year’s controversies, but this could also be indicative of X’s declining role in public discourse – with 8,584 X profiles mentioning...

Global companies under daily assault from misinformation and disinformation

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For over the last year, I’ve been closely monitoring the impact of misinformation and disinformation on the world’s largest companies – specifically the FTSE 100. It’s led to some staggering results. 95% of FTSE 100 listed companies were mentioned in the past six months by online publications assessed to spread mis- and disinformation. Assessing the publications to understand which ‘should be...

COP27 on Twitter was a digital town square of bots

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COP27 entrance

Whenever a big political event takes place on Twitter, you know with absolute certainty that the bots will follow. From this perspective, COP27 didn’t disappoint. New research by the Kekst CNC Intelligence team shows that during COP27 6% of the accounts involved in conversation were suspected bots, responsible for driving an estimated 12% of overall mentions. Our worldwide search for COP27 tweets...

FTSE 100 companies are targeted with disinformation daily

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Fingers on keyboard

New research by Kekst CNC Intelligence reveals that companies in the FTSE 100 were targeted by non-credible publications daily during September 2022, highlighting modern communications’ challenge of facing disinformation that shapes public perceptions and beliefs. Kekst CNC’s disinformation technology (powered by NewsGuard®) identified that 2% of news sources shaping perceptions about FTSE 100...