The start of 2024 has brought with it a range of misinformation and disinformation challenges to governments, businesses, and society. Every week, 5 – 10 incidents reach my inbox of harmful content circulating the internet that has had a proven impact on audience beliefs. Organisations have never been more focused on developing a model of resilience to navigate the complexities and dangers of...
7 years have already passed since the UN-GA established the 17 Sustainable Development Goals (SDGs). Even before the pandemic, not a single country was on track to meet these goals by 2030 – ironically due to countries battling some of the challenges of climate change like food insecurity – the COVID-19 pandemic too. At this year’s World Economic Forum, the message was clear: “We must now work...
The FTSE100 CEO Social Tracker by Kekst CNC aims to analyse how CEOs are currently using social media, with a focus on identifying what works and what learnings communication managers can leverage. In this second edition of the report, we explore how CEO communications has had to adapt during a time of geopolitical crisis. On the 24th February 2022, Putin announced that Russia was enacting a...
Music is a huge part of my life. I consider it a defining part of who I am. Whilst the dream of being in the heaviest metal band IN THE WORLD hasn’t quite materialised, I can be a dedicated fan of the artists I love. Live music is simply everything. You stand unified with a bunch of people that all share something in common – appreciation and admiration of the band playing live. In my case...
The third edition of Kekst CNC’s COVID-19 Opinion Tracker research is out. It mirrors the daily polling conducted by governments around the world to inform company decision making. Canvassing the views of 6,000 people across the UK, USA, Germany, France, Sweden, and Japan. This edition marks the third month of tracking public opinion globally. The aim is to understand the current state...
Whether it’s managing your reputation or selling products, on the internet all organisations play to algorithms. A set of online instructions that governs whether your content will be seen. As regulatory pressures bring about change for social networks, you may need to work harder to have the same impact. “Where are you? Are you safe?” The tone of panic in my wife’s iMessage was unmistakable –...